For any internet marketer, the start is always fraught with danger. Even in the most lucrative of niches. There is the fear that the venture would not succeed. The Super Affiliate System is a learning series which aims to help the new internet marketer to a successful start. It not only teaches the dos and don’t, but it also helps the new associate or JV get over a failure.
Taking the Course
The Super Affiliate System course is designed around Nutriceuticals and high volume niches. The program gets you started fast and with a lot of motivation. It builds upon that motivation with the use of a logical series of steps. The course is not just handholding; it is also a lot of baby steps. The course designers understand that internet marketing and affiliate marketing systems are hard to understand for beginners who have no business experience.
The course itself also differentiates between real-world brick-and-mortar traditional businesses and online affiliate marketing. It is easy to see that there are a lot of fundamental differences and that these differences can become hurdles in the marketer’s mindset.
The course is built around videos which teach the concept in bite-size segments. Each video also references prior videos, and serves as a review or refresher for those which came before it. This reinforces the earlier lessons and makes it more understandable. Admittedly, there are a lot of reiteration of lessons and keywords. This is in line with how other videos and podcasts work, reinforcing is an important part of the online video course.
Subjects for the Marketer
Most of the subjects on the Super Affiliate System are also covered by other affiliate system training courses. If you have taken a prior course, you would be familiar with the terminologies and concepts behind an affiliate program.
There are modules which the participant may find particularly interesting only because they don’t know how to do it. The Advanced Copywriting Techniques is one subject which a lot of participants will find daunting. However, it also happens to be a cornerstone of a successful website.
This is because Google puts special attention to content. They scrutinize the website, what it is saying and how it is saying it. If the site is spammy, or if the articles are not of good quality, the website ranking would go down. This is where copywriting skills are most needed. Unfortunately, normal people including marketers are not writers. Their normal style of writing would not pass Google’s standards. This is where the module tries to help. Regular article writing is hard as it is. Writing for marketing copy (copywriting) is even harder. Not all good writers would even attempt to write marketing copy. That is how important this module is.
Meeting Failure Headon
What is unique about the course is that mid-way, it handles failure. It accepts failure or the possibility of failure as part of the course, explains why it happens, and then uses it to create a successful venture. This module is a big departure from other training courses. Whereas other courses would say that failure is not an option, admitting that failure can and does happen, and that it can be advantageous is a radical concept.
The module explains why people fail in affiliate marketing. It also uses examples and discussion on getting over failure or the thought of failure and then succeeding. This module is like teaching a kid how to ride a bike. You would expect the child to fall down while learning to ride. Getting the child to ride again, and understanding that falling is normal is what the module hopes to attain. This module (and the one about copywriting) is worth the price of admission.
The Super Affiliate System course has sections for techniques which have been proven to work. Of course, these techniques have been used by other marketers, including the founders and creators of SAS. What is noticeable about these techniques is that they are more limited than sets of techniques as discussed in other marketing courses. These have been distilled and condensed to use up less time and effort compared to other systems. There is also more emphasis on getting potential customers rather than to be visible where the customers are located.
This approach works on an intellectual level because it teaches the newbie marketer the reasons for using these techniques. It also does not dwell on chasing after Google and other search engine rankings which can make the marketer feel like a hamster on his wheel. Although these may seem like basic, these techniques can also be used across different niches with good chances of success. What is important is understanding the techniques, and the concepts, and making it a habit.
There are only three channels included in the discussion. Facebook ads, Google ads, and native advertising. For a rookie marketer having three channels can be overwhelming. Having these three is almost the bare minimum for an effective campaign. Facebook and Google are the biggest sources of referrals on the web. The others work best for specific strategies and niches.
Each channel has its module where their use is discussed. There is also an additional module where advanced Facebook ad techniques are discussed. This shows the importance SAS puts on Facebook. With only three channels to put up, there is a more efficient workflow, and the user can focus on more important things, like content and copywriting.
Although not unique in itself, the use of case studies is not very common. This learning tool is very helpful especially for those who have had management experience, a corporate background or those who have gone through management school. It shows the “real-life” situations which require an objective view of the facts and the situation. For those who have not encountered internet marketing before, this learning technique enables a brief glimpse of how things come together. It also allows a free rein for the participant to use what he has learned.
It is also noteworthy that there is more than one case study. This allows the participant who has never encountered a case study to understand how this teaching tool works. It also helps to show in practice that there is no single correct way to make a management decision.
The Super Affiliate System course is comprehensive, engaging, and interactive. It also shows more than just the mechanics of going through the system. As a learning tool, it is complete, and can be used for a variety of internet marketing niches.
On the downside, it may be quite boring after a while, mainly due to the relatively large number of modules. Additionally, this may not be for all types of participants, especially those who might have an information overload due to the huge amount of information which is needed to understand fully the topics.
However, for newbies who are interested to learn and are willing to invest the time and patience to learn really affiliate marketing, the Super Affiliate System is golden.